But first, the most significant part: For the broad majority of all businesses, the changes are minor, and there are even new, free opportunities! In 2023, WhatsApp is changing its message pricing for businesses. We explain the changes, and what the new pricing model looks like. Only official WhatsApp Business Providers like MessengerPeople by Sinch can give you acess to the official WhatsApp Business API, and unlock all the advantages of the messaging app for your business - including reaching your customers via bulk messages.Īnd while the solution providers don’t charge you for sending broadcasts, WhatsApp does.
Some providers might claim that you can use their platform and send WhatsApp broadcasts for free, but typically, this will be an unauthorized solution that’ll get your number blocked on WhatsApp. However, if you want to take full advantage of WhatsApp’s capabilities - sending broadcasts, campaigns, and other marketing messages, - you need to use (and pay for) the WhatsApp Business Platform. It’s therefore not surprising that the messaging service is also an important communication channel for companies. More than two billion people chat on WhatsApp globally. WhatsApp is the most popular messaging app in the world. We sum up what is changing, and how much businesses have to pay now for WhatsApp conversations. In 2023, WhatsApp is introducing new prices for the WhatsApp broadcast messages. From broadcasting messages to newsletters to campaigns: WhatsApp push notifications to multiple users is one of the most useful business tools on the WhatsApp Business Platform.
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